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Wedding planning service in Bulgaria
Celebrating Two Decades of Excellence Since 2004
Refined Celebrations for the Modern Couple in Bulgaria
Led by Mariella Wilson, the country’s first certified wedding planner, Fairytale Day blends soulful design with seamless logistics. We specialise in high-impact, two-culture weddings for international couples seeking an effortless planning experience from abroad.
WORLD-CLASS PLANNING FOR INTERNATIONAL COUPLES
Sophisticated destination weddings in Bulgaria, managed from wherever you call Home
Planning a destination wedding from abroad—whether you are in New York, London, or Dubai—often begins with inspiration and a few unanswered questions. As Bulgaria’s first certified wedding planner with an international base, Mariella Wilson provides the calm authority and global standards required to bridge the distance. We specialise in leading couples through the complexities of a destination celebration, ensuring your intentional choice to marry in Bulgaria results in a seamless, world-class experience.
We provide high-level management for couples living across the globe. From your first enquiry to the final dance, we ensure the entire journey feels clear, calm, and beautifully supported, regardless of your time zone.
We treat weddings as carefully designed journeys, not just events. By blending atmosphere, setting, and emotion, we create a cohesive vision that represents your unique personality and leaves your guests in awe.
Our expertise lies in the perfect marriage of two cultures. We seamlessly blend Bulgarian traditions with your specific national customs, creating a bespoke celebration where every guest feels represented and every moment feels intentional.
OUR APPROACH
BEGIN WITH CONFIDENCE
Where elegance meets ease
We believe weddings should feel as good as they look.
Our approach is rooted in listening first — understanding who you are, how you live, and what matters most to you. From there, we guide each decision with experience, taste, and emotional intelligence, shaping a wedding that feels coherent, thoughtful, and entirely your own.
Every detail serves the experience.
Every moment has space to breathe.
THE PLANNER
Meet Mariella
Your calming presence, creative director, and logistical anchor in Bulgaria.
Planning a wedding from a different time zone requires more than just a checklist; it requires a partner you can trust implicitly. With a background in 5-star hospitality across London and Dubai, and as Bulgaria’s first certified wedding planner, I bridge the gap between international expectations and local execution. I am here to ensure your journey is as beautiful as the destination.
Sincere Words from Our Clients
The best decision we made for our wedding.
“Hiring Mariella was the best decision we made. Planning from the U.S. could have been stressful, but she made it smooth, organised, and genuinely enjoyable. Despite the complexity of two venues—an ancient Roman theatre in Old Plovdiv and a Hills brewery park—everything flowed seamlessly.”
— Nora & Juan
our work
Curated Real Weddings
From intimate winery celebrations to grand marquee receptions, every Fairytale Day wedding is a bespoke reflection of the couple. Browse our portfolio to see how we translate personal love stories into unforgettable guest experiences across Bulgaria’s most stunning venues.
20+
Years of Logistics Experience
100%
Bespoke Designs
Limited
Exclusive Weddings Per Year
Global
Couples from the UK, the US & Europe
Planning your dream wedding in Bulgaria, from anywhere in the world. Enjoy a perfectly coordinated, high-end experience with our expert remote planning and local support.
We live in London/abroad and can't travel to Bulgaria often. How do we plan a wedding remotely?
This is exactly why we exist. Being based in London with a deep network in Bulgaria, we act as your local eyes and ears. We use a “Digital First” planning approach: you’ll have access to a Virtual Wedding Folder (Google Drive) where you can track every contract, payment, and design board in real-time. We also conduct venue tours via live video calls (when and where possible), so you can “walk through” locations from your living room.
One of us isn't Bulgarian. What are the legal requirements for us to marry there?
Navigating foreign bureaucracy is a common concern, and while legal documents must be obtained personally from your local institutions, we provide detailed information and guidance on exactly what you need. We will walk you through which documents are required, where to obtain them, and how to prepare them for submission to the Bulgarian authorities, ensuring your paperwork is in order before the big day.
How do we ensure our foreign guests feel comfortable and informed?
We assist your guests by selecting at least two hotel options near the venue—one of which is always budget-friendly. We work with a trusted transport company servicing all of Bulgaria to arrange shuttles, private cars, or group transfers at any time. Furthermore, we are highly experienced in delivering unforgettable experiences for guests, from half-day trips to historical sites to exploring traditional cuisine and drinks, learning the Bulgarian horo, and more.
Can you help us blend Bulgarian traditions with our own cultural background?
Absolutely; “Fusion” weddings are our speciality. Whether it’s explaining the Breaking of the Bread ritual to a foreign family or blending a traditional Bulgarian menu with international preferences, we ensure the day reflects both of you. We work with professional Master of Ceremonies and DJs who are fluent in English and experts at keeping a multicultural celebration running smoothly.
How do we handle payments to Bulgarian vendors from a foreign bank account?
We make the financial process as smooth as possible by communicating directly with suppliers to obtain all necessary information for you to make your bank transfers. Since Bulgaria officially adopted the euro on January 1, 2026, all payments are now made in Euros, making international transfers much more straightforward and transparent for couples living abroad.
Do you offer fixed-price packages or bespoke planning?
We offer fixed packages tailored to your wedding size and unique requirements. This provides you with a clear structure and budget certainty from the start. While our management fees are fixed, we always strive to negotiate the best possible prices with vendors on your behalf to ensure you receive the highest value for your investment.
Ready to plan your beautiful wedding in Bulgaria?
Let’s Begin Your Journey
We accept a limited number of weddings each year to ensure every couple receives our full creative energy and executive focus. If you are dreaming of a celebration that honours your story and delights your guests, we would love to hear from you.
